Privacy Policy

Effective Date: 10/11/23
Last Updated:  15/10/24

At Heightex, we prioritize your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what data we collect, how we use it, who we share it with, and the measures we take to safeguard it. By using Heightex.com, you agree to the practices outlined in this policy.

1. Introduction

Heightex.com is your go-to platform for a wide range of construction materials, facility supplies, office essentials, and real estate investment options. Transparency is important to us, so we aim to give you a clear understanding of how we handle your personal information.

2. Data Collection

2.1 Types of Data Collected

We collect various types of data to ensure we provide you with the best possible service:

  • Personal Information: This includes details like your name, email address, phone number, and billing information when you register, make purchases, or contact us.
  • Transaction Data: Information about your orders, payment methods, and delivery addresses.
  • Technical Information: IP addresses, browser types, device information, and other technical identifiers.
  • Usage Data: Insights about your interactions with Heightex.com, such as product comparisons, browsing behavior, and pages visited.
  • Location Data: If enabled, we may gather details about your geographical location when you use our website.

2.2 Why We Collect Data

We collect this information for several key purposes:

  • To Provide Services: The data is essential for processing your orders, managing your account, and delivering products to your doorstep.
  • To Improve Your Experience: Personalization allows us to recommend products, offer custom options, and create a tailored experience for you.
  • To Enhance Security: Collected data helps us detect and prevent fraud, ensure security, and address potential threats.
  • Marketing Purposes: With your consent, we may send promotional materials, newsletters, and special offers that are relevant to you.

2.3 How We Collect Data

Your data is collected when:

  • You create an account on Heightex.com.
  • You make purchases, request quotes, or fill out any forms on our website.
  • You engage with our website via cookies, analytics, or tracking tools.

3. Data Use

3.1 How We Use Your Data

Your data is used in several ways to enhance your experience and streamline our operations:

  • Transaction Processing: We use your data to complete your orders, process payments, and manage deliveries.
  • Customer Support: To help resolve any issues, answer queries, and handle return requests.
  • Personalization: We customize product recommendations and site content based on your preferences and interactions.
  • Communications: We send you notifications related to your orders and may reach out with marketing messages (if you’ve opted in).
  • Analytics: Data helps us monitor traffic, understand user behavior, and optimize our website’s performance.
  • Legal Compliance: We may use data to comply with legal obligations, manage disputes, or maintain regulatory standards.

4. Data Sharing

4.1 Who We Share Data With

We value your privacy and will never sell your personal information. However, to ensure smooth operations, we may share your data under these specific circumstances.

  • Service Providers: Trusted third parties who assist us with payment processing, shipping, website hosting, marketing, and IT services.
  • Business Partners: We may share information with suppliers and partners to fulfill orders or provide additional services.
  • Legal Requirements: If required by law, we may share your data with governmental authorities or regulatory bodies.
  • Business Transitions: In the event of a merger, acquisition, or sale of our business, your data may be transferred to the new entity.
  • With Your Consent: We will seek your explicit consent for any data sharing not covered by this policy.

4.2 Legal Basis for Data Sharing

We rely on the following legal grounds for sharing your personal data:

  • Contractual Necessity: When sharing is required to fulfill the services you’ve requested (e.g., processing your orders).
  • Legal Obligations: When we are legally obliged to share data with authorities or other entities.
  • Legitimate Interests: To enhance services, improve security, or prevent fraud.
  • Consent: For marketing or other non-essential data processing activities, we only share your data with your explicit permission.

5. User Rights

We value your rights over your personal data. You are entitled to certain rights as provided by relevant laws.

5.1 Right to Access

You can request details of the personal data we hold about you, and we will provide this information within a reasonable timeframe, subject to identity verification.

5.2 Right to Rectify

If any of the data we have on file for you is incorrect or incomplete, you have the right to request corrections.

5.3 Right to Erasure

You may request that we delete your personal data in certain circumstances, such as when it is no longer necessary for the purposes we collected it.

5.4 Right to Object or Restrict Processing

You have the option to object to or limit the use of your personal data, especially when it involves direct marketing or automated decision-making.

5.5 Right to Data Portability

You may request a copy of your data in a portable, machine-readable format that you can transfer to another service provider.

5.6 Right to Withdraw Consent

If we process your data based on consent, you have the right to withdraw that consent at any time, although it may affect the services we can offer.

6. Data Retention

We retain your personal data only as long as necessary for the purposes listed in this policy. This includes:

  • Transactional Information: Data related to orders and financial transactions may be retained for tax, compliance, and legal purposes.
  • Account Information: Data related to your user account is kept until you request account closure or deletion.
  • Marketing Data: Information for marketing purposes is retained until you unsubscribe or opt-out of communications.
  • Legal Compliance: Some data may be retained for longer periods if required by law or for legitimate business reasons (e.g., regulatory compliance, legal claims).

7. Data Transfers

7.1 International Transfers

If your data is transferred to countries outside of your jurisdiction, we implement safeguards to ensure it remains protected. These may include:

  • Standard Contractual Clauses: We use legally approved contractual terms to ensure your data is protected during international transfers.
  • Regulatory Compliance: Any international transfer of personal data complies with relevant privacy regulations (e.g., GDPR in the EU).

7.2 Third-Party Transfers

We may share your data with third-party service providers to facilitate our operations, such as payment gateways or cloud storage providers. These transfers are done with strict confidentiality agreements and security measures in place.

8. Security

We take the security of your personal data seriously and employ a range of measures to safeguard it, including:

  • Encryption: We use encryption technologies to protect your data both in transit and at rest.
  • Access Controls: We limit access to your personal data to only those employees or service providers who need it to perform their duties.
  • Monitoring: Our systems are continuously monitored for potential vulnerabilities and unauthorized access.
  • Regular Audits: We perform regular security audits to ensure compliance with industry standards and maintain robust protection of your data.

Despite our best efforts, no system is 100% secure. We recommend taking steps on your end, such as using strong passwords and ensuring your devices are secure.

9. Policy Updates

We may occasionally update this Privacy Policy to reflect changes in our practices or legal requirements. Any updates will be posted on this page, and we will notify you if significant changes occur. The “Last Updated” date at the top of the page will always reflect the latest version.

10. Contact Information

If you have any questions or concerns about how your data is handled, or if you would like to exercise any of your rights under this policy, please reach out to us:

  • Email: care@heightex.com
  • Address: Gautam Buddha Nagar, 201301, Uttar Pradesh
  • Phone: +91 7258886171

By using Heightex.com, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of your data as described.

 

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